Adriana Wainstein is one of Perth’s leading hairdressers. After graduating from the L’Oreal Professionnel I-D Artist programme in 2012 Adriana approached me to help create a face for her new business. From the foundations of a simple, clean typeface grew a range of print collateral, a fully responsive website and her studio interior design.
Andrea Goh came to me with a very clear aesthetic and idea of how she wanted her fashion blog to function. With a collection of reference points, we took the best features of each and stripped back the layout to the necessities whilst making sure social functions are clear.
Ivanna came to me with a blank canvas. Since her return from Sydney in 2012 she has been building her brand locally in Perth and internationally as a freelance fashion stylist. Inline with this growth Ivanna required a visual identity that was combined her European heritage with her cutting edge personal style.
On 20, Jun 2013 | In Graphics | By whyess_admin
Cosmetic Images needed to update their print collateral and produce signage for an upcoming event. New visual content was sourced, the existing colour scheme was adjusted and layouts were streamlined to achieve a lighter and more modern outcome that expresses professionalism with warmth.
On 06, May 2013 | In Graphics | By whyess_admin
Vita Liberata is an organic self tan brand from Ireland and their new Australian distributor approached me to redesign their print collateral. Working within the bounds of their current international branding we re-worked the content and layout to achieve a lighter and more modern outcome that would complement the products and Vita Liberata’s philosophy. The booklets are saddle stitched and printed on 170gsm Gloss Artpaper.
Suzey Luong is the life and soul of Vanity Box Skin Couture, a ‘turn of the century’ beauty studio. When Suzey approached me to design a website for her new venture, her energy was infectious. With a clear vision and the content clearly mapped out together we developed a clean, simple website to showcase the salons range of treatments and products.
Long-time friend and collaborator Kristy first came to me after venturing out as an at-home hairdresser. She was looking for a new creative direction to help expand her client base, whilst searching for like-minded free-thinkers not just paying customers. What began as a simple digital and analogue strategy for getting in touch with potential clients grew into a personal expression and exploration of Kristy’s style.
On 25, Mar 2011 | In Graphics | By whyess_admin
The client required a flyer for the seasonal Pecha Kucha lecture series. Held at the new gallery VENN, a lyrical approach was taken in creating an illustration that built upon previous media distributed by the organisers and complemented the international production standards. The flyer was distributed digitally and in print.